8 Donor Email Workflows Every Nonprofit Needs in 2025

The Problem: Donors Slip Away Silently

The average nonprofit loses 60% of first-time donors before they give a second time. Why? Because there is no systematic follow-up.

Email workflows are triggered sequences that send the right message at the right time, automatically. No manual work. No missed follow-ups.

67%

Higher retention rate

15 hrs

Saved per week

$47K

Avg. revenue increase

First donation received

Thank them, share impact, introduce your team, and invite them to connect on social media.

3 emails over 14 days43% more likely to give again

Monthly gift anniversary

Celebrate their commitment, show cumulative impact, and reinforce the value of sustained giving.

Quarterly check-ins67% increase in retention

Gift over $1,000

Personal thank you, impact report, invitation to exclusive event, and ask for next-level gift.

5 emails over 90 days2.3x upgrade rate

No gift in 18 months

Remind them of past impact, share what is new, offer easy ways to reconnect.

4 emails over 30 days22% reactivation rate

Donor birthday or giving anniversary

Celebrate them with a personal message and optional donation match or special recognition.

1 personalized email31% open rate boost

3+ gifts at same level

Show their total impact, explain what next level enables, and make the ask with clear benefits.

3 emails over 21 days18% upgrade to higher tier

November 1st

Build urgency with countdown, matching gift announcements, impact stories, and tax deadline reminders.

6 emails through Dec 3140% of annual revenue

6 months after first gift

Ask how they want to hear from you, what programs interest them, and how they found you.

1 survey + 1 follow-up2.1x engagement score

No setup required. Just customize the copy and turn them on. Start retaining more donors in 15 minutes.

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