Back to Guides

Marketing Quick Start

Launch campaigns, build workflows, and track performance.

Get started in minutes

  1. Go to `Marketing` in the top nav.
  2. Click `New Email Campaign` to draft your first message.
  3. Use `Workflows` to automate follow-ups.

Core workflows

Send an email campaign

  1. Go to `Marketing` → `Email`.
  2. Click `New Campaign` and choose a template.
  3. Add your audience and schedule the send.

Build a workflow

  1. Go to `Marketing` → `Workflows`.
  2. Click `Create Workflow`.
  3. Choose a trigger, then add follow-up steps.
  4. Activate the workflow when ready.

Review performance

  1. Go to `Marketing` → `Analytics`.
  2. Review open rates, clicks, and ROI.
  3. Adjust your next campaign based on results.

Quick tips

  • Keep segments small for more relevant messaging.
  • Reuse templates to move faster each month.
  • Schedule sends mid-week for best engagement.

FAQ

Where do I manage segments?

Go to `Marketing` → `Segments` to build and update audiences.

Can I automate donor follow-ups?

Yes—use `Workflows` to send timed sequences automatically.

How do I add new templates?

Open `Marketing` → `Templates` and create a new one.

Grant Guides & Resources - Expert Tips for Nonprofits | Expirely