Quick Wins

Easy Fundraising Ideas You Can Launch This Week

Low-lift, high-impact ideas to spark revenue fast—no giant events required.

10 easy ideas to start now

  • 24-hour match with a single, concrete goal
  • 3-email mini-campaign (launch, impact, last call)
  • Peer-to-peer “why I give” social prompts
  • Preset amounts + fee coverage toggled on
  • Thank-you + 3/7/30 day nurture drip
  • Birthday or tribute giving prompts
  • Employer match reminder on every receipt
  • Virtual trivia or bingo with suggested gift
  • Read-a-thon / move-a-thon with pledges
  • Monthly club with simple perks and updates

Ready-made sequences

24–72 hour mini-campaign

  • Email 1 (launch): single goal + match + impact statement
  • Email 2 (proof): photo/video + progress bar + reminder
  • Email 3 (last call): urgency + $ remaining + fee coverage on

New donor journey

  • Instant thank-you with impact and match/recurring nudge
  • Day 3: story from the field; ask to follow/share
  • Day 7: invite to monthly club with perks
  • Day 30: impact recap + next step (recurring or P2P)

Lapsed win-back

  • Subject: “See what changed since your last gift”
  • Impact snapshot + specific project ask
  • Add a small match or perk; offer $15/month starter tier

Metrics to watch

  • Conversion rate by device; winning preset amount
  • Fee coverage uptake and net lift
  • Open/click/conv per email in the 3-part mini-campaign
  • Recurring sign-ups after day 7 touch
  • P2P activation rate and average raised per page

Launch faster with Expirely

Spin up donation pages, automate receipts, and run nurture drips—without extra tools.

Easy Fundraising Ideas | Quick Wins | Expirely