Nonprofit Fundraising
Fundraising Ideas for Nonprofits That Convert
Blend digital, recurring, and community-driven tactics to grow revenue and retention.
Digital & fast-launch
- 3-email micro-campaign with a single goal and match
- Short-form video stories linking to a mobile-first page
- Impact-driven presets with fee coverage on by default
- A/B test headers and presets to lift conversion
Recurring & stewardship
- Monthly club with named tiers and insider updates
- Immediate thank-you + 3/7/30 day nurture drip
- Win-back offers for lapsed donors with impact proof
- Employer match CTA in every receipt and portal
Events & community
- Hybrid trivia / bingo with sponsors
- Walk/Run with team leaderboards and P2P pages
- Small salons or house parties hosted by ambassadors
- Micro pop-ups: coffee chats, lunch & learns, office tours
Corporate & partners
- Employer match ask on every receipt + portal link
- Tiered sponsorships (logo, shout-outs, tickets)
- Skill-based volunteer days tied to giving
- Give-back days with templated partner posts
12-week rollout
Weeks 1–2
- Run a 48–72 hour match with a single goal and visible progress bar.
- Enable fee coverage + presets based on median gift; test mobile first.
- Ship a 3-email mini-campaign (launch, impact proof, last call).
Weeks 3–6
- Launch a monthly club with name, perks, and automated welcome.
- Turn on lapsed and new-donor journeys (3/7/30 touches).
- Activate P2P pages for 5–10 ambassadors and supply ready-to-use assets.
Weeks 7–12
- Host one hybrid event with sponsor underwrite.
- Schedule 2–3 give-back nights and pre-write partner content.
- Publish 3–5 short videos with direct donation links.
- Review data: presets, fee coverage, device conversion, and email CTR.
Messaging templates
Launch
“In 72 hours we’re funding [impact]. $50 unlocks [outcome]. A local donor is matching gifts 1:1—join us now.”
Impact
“Because of you, 27 families received [service] this week. Here’s a 30-second video from the field.”
Last call
“We’re $4,200 away with 12 hours left. Your gift is still doubled. Help us close the gap.”
Recurring
“Join the [Club Name] at $25/month. Get quarterly impact snapshots and first looks at new projects.”
Metrics to watch
- Conversion rate by device and by preset amount
- Fee coverage uptake and impact on net revenue
- Repeat gift rate in 30/90 days; lapsed reactivation
- P2P: top fundraisers, average raised, time-to-first gift
- Email: open/click/conversion by message type
- Event ROI: sponsor revenue, per-attendee revenue, costs
Build and track with Expirely
Launch pages, automate receipts, run donor journeys, and see which ideas win.